WienerBlut creates fragrances based on original recipes and current trends in 19th-century Vienna. The first launch came in 2009 and was based on a deconstruction and reinterpretation of so-called Taschentuch-Parfums, or handkerchief perfumes. The name WienerBlut was coined as early as 1873 and refers to the special Viennese blend of dry humor and hedonism. The perfume house presents fragrances with an elegant cockiness and a call to enjoy life.