Founded by Dutch chemist Tanja Deurloo, Annindriya grew out of a passion for fragrance and a desire to give Amsterdam a genuine niche perfume destination. From its green oasis in the middle of the city, Annindriya collaborates with both new and established perfumers from around the world. Each fragrance begins with a clear concept and is crafted with care at every step – from formulation to bottling in small batches. With roots in a Sanskrit word that refers to the power of the senses, Annindriya stands for creativity, depth and craftsmanship. Explore the collection and find your next signature scent.