Founded in 2016, JIJIDE is a contemporary perfume house that sees scent as a universal language. The brand was born from a conversation between friends, and the name – jījí de – can be translated as a positive attitude; a kind of mantra that characterizes the entire creative process. Each fragrance is made in Italy and developed in an open dialogue with young perfumers and artists.
With a gender-neutral design and a clear commitment to sustainability and inclusion, JIJIDES' fragrances are more than just compositions, they are expressions of authenticity, individuality and a modern view of beauty.
