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REINVENTED is a curated fragrance collection that explores identity, memories and moods through perfume. Each scent is built around impactful key notes and carries a modern and addictive signature feel. We think the entire series is incredibly sophisticated and well-crafted. It may sound a bit tired to say it smells luxurious, but it actually does, just when perfume makes everyday life feel a little bigger and more maxed out. The formulations are phthalate-free, completely vegan and cruelty-free.