Free shipping within Sweden. We accept Klarna, PayPal, and most major payment methods.

Noseworthy News

How concentration drives projection, sillage & longevity!

How concentration drives projection, sillage & longevity!

The Three Key Metrics

  • Sillage – How quickly aroma molecules evaporate and leave a “wake” behind you.

  • Projection – How far scent travels, driven by ingredient volatility and alcohol content.

  • Longevity – How long fragrance lasts, based on oil concentration and molecule volatility.

Eau de Cologne
2–5% oil

  • Sillage ● ○ ○  
    Light, fresh top notes dissipate almost instantly.

  • Projection ≈ 0.5 m  
    High alcohol blast pushes a burst of molecules into the air.

  • Longevity ≈ 1–2 h
    Minimal oil means scent slips away quickly.

Eau de Toilette
5–15% oil

  • Sillage ● ● ○  
    Light to mid‑weight notes linger briefly in your wake.

  • Projection ≈ 1 m  
    Alcohol lift creates a soft scent bubble around you.

  • Longevity ≈ 2–3 h
    Enough oil for a couple of hours, with airy lightness.

Eau de Parfum
15–20% oil

  • Sillage ● ● ●  
    Rich oils and heavier ingredients release a steady stream.

  • Projection ≈ 0.5–1 m  
    Balanced “scent halo” without overwhelming.

  • Longevity ≈ 4–6 h
    Oil-rich formula keeps fragrance going all day.

Extrait de Parfum
20–40% oil

  • Sillage ● ● ○  
    Dense oil keeps most aroma close to skin—soft wake.

  • Projection ≈ 0.3–0.5 m  
    Minimal alcohol means scent stays intimate.

  • Longevity ≈ 8–12 h
    High oil load releases fragrance slowly over many hours.