JIJIDE

Founded in 2016, JIJIDE is a contemporary perfume house that treats fragrance as a universal language. Born from a conversation between friends, the brand’s name – jījí de – translates to a positive attitude, a mantra that defines its creative process. Every scent is made in Italy and developed in open dialogue with young perfumers and artists. Genderless by design and rooted in sustainability and inclusivity, JIJIDE’s fragrances are more than compositions – they are statements of authenticity, individuality, and modern beauty.