IIUVO—meaning to delight or gratify. A simple notion but one of great significance. Their fragrances are directly rooted in experience, inflected with emotional resonance ; a confluence of memory and forethought. Function and aesthetic are the cornerstones from which we build, laying note upon note, adjusting and experimenting, until the narrative begins to emerge. This takes time, as most worthwhile things do, but patience, like the best perfume, rewards.