Heretic creates vibrant non-gendered functional fragrances blended in organic non-GMO sugarcane alcohol so you can experience the Ayurvedic benefits of the powerful plant materials. Heretic fragrances lay light and sheer on the skin because they use natural ingredients and because they do not use the chemicals and additives used by standard perfumes to artificially extend wear. To increase staying power, we recommend re-applying Heretic fragrance periodically throughout the day.